Tech-House Icon Loco Dice Returns with “Hold Up (You Feel That)” – His First Release Since 2025’s “Purple Jam” Album, Out Now on Universal Music
Loco Dice has carved out a unique place in electronic music by blending the rhythmic sensibilities of his hip-hop background with house and techno. Born in Düsseldorf to Tunisian parents, he began his career as a DJ and rapper in the early 1990s, touring alongside artists such as Snoop Dogg and Ice Cube before transitioning into electronic music. Since breaking through with 2002’s “Phat Dope Shit,” Dice has remained a defining figure in dance music through acclaimed albums like 7 Dunham Place, Underground Sound Suicide, Love Letters, and Purple Jam, as well as collaborations with artists ranging from Skrillex and Fireboy DML to Carl Cox, Gué, and Haftbefehl.
Beyond his productions, Dice has built a global reputation as a DJ, performing everywhere from underground clubs to major festivals including Time Warp, Sunwaves, and Coachella, while holding iconic residencies at Ibiza institutions such as Circoloco and Space Miami. In 2007, he founded the influential Desolat label, later expanding his imprint portfolio with En Couleur and SB Recordings. His creative interests extend beyond music into gaming, television, and fashion through projects with brands like Daily Paper and New Era, along with his own clothing line, Seran Bendecidos, cementing his status as one of electronic music’s most versatile and boundary-pushing artists.
Loco Dice returns to Universal Music with “Hold Up (You Feel That),” his first major release since 2025’s Purple Jam. One of electronic music’s most enduring figures, Dice once again taps into the influences that have defined his career for more than two decades, blending his hip-hop roots and North African heritage into a track built for the dancefloor. Driven by dense percussion and spoken-word vocals from Alaina Arnez, “Hold Up (You Feel That)” trades big melodic moments for a hypnotic groove that steadily builds tension and energy.
Running at a brisk pace, the single is engineered for peak-time club sets and massive sound systems, leaning into rhythm and precision rather than flashy production tricks. As Loco Dice gears up for another busy touring run, “Hold Up (You Feel That)” is a reminder of why he has remained one of the most respected names in global dance music, continuing to evolve while staying true to the sound that made him a standout in the first place.
Loco Dice‘s forthcoming dates:
11 Jul – Blaues Wasser – Frankfurt, DE
31 Jul – Phi Beach – Sardinia, IT
01 Aug – Paradise – Jesolo, IT
01 Aug – Dreambeach Festival – Málaga, ES
06 Aug – with FISHER at [UNVRS] – Ibiza, ES
21 Aug – Pacha New York – New York City, US
28 Aug – It’ll Do – Dallas, US
02 Sep – with Mau P at Pacha Ibiza – Ibiza, ES
05 Sep – with Carl Cox at Parque Papa Francisco – Lisbon, PT
19 Sep – Carl Cox Invites – Milan, IT
30 Sep – Paradise at [UNVRS] – Ibiza, ES
Make sure you check out “Hold Up (You Feel That)” on Spotify below!
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