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LA’s West Shares Swaggering Ode to Resilience “Checks” w/ Music Video


You know that we don’t often dive into the hip-hop world very often, but when we do, we’re low-key obsessed. On our latest venture into the hip-hop world we are checking out “Checks”, the latest drop from West. West’s musical journey began with a diverse range of influences from pop, hip hop, and singer-songwriter genres. He developed his skills by playing piano, guitar, singing, and writing songs. Presently, his music showcases a blend of dreamy and infectious pop melodies, as well as bold and confident hip-hop anthems. In 2020, West gained his initial wave of fans through popular tracks like “A-List,” “I Miss You More,” “Give Me Love,” and “Wait For You.” Building on this early success, he continued to release songs in 2021, including “It’ll All Be Over,” “Like This,” and “Shooters,” which gained significant traction on TikTok. In 2022, West achieved a major breakthrough with the release of “Euro$tep,” which garnered over 13 million streams, sparked numerous organic videos on social media platforms, and averaged approximately 150,000 daily streams. This viral success propelled West’s growth, attracting a substantial increase in listeners and securing placements on national television. Looking ahead, West plans to sustain his momentum by consistently releasing new music, creating engaging content, and steadily expanding his fanbase.

“Checks” is a captivating song that encapsulates the theme of achieving success through unwavering determination and self-reliance. It serves as an anthem for those who believe in the power of taking action, maintaining a strong belief in oneself, and exhibiting consistency and persistence in the pursuit of their goals. The lyrics convey a confident and empowering message, perfectly complemented by the song’s energetic and swaggering rap style.

The musical arrangement of “Checks” further reinforces its bold and assertive messaging. The track features a combination of captivating elements, including a lively and infectious beat, enchanting piano and flute melodies that exude a cool and icy aura, and a powerful bassline that serves as the foundation of the song. Right from the beginning, the drums kick in, instantly grabbing the listener’s attention and setting the tone for the rest of the track. Building on the momentum generated by his previous hit, ‘Euro$tep,’ West’s latest offering, “Checks,” proves to be another triumph.

Make sure you check out “Checks” on YouTube below and over on Spotify!

Need more West? Follow on socials!

West

Instagram | TikTok | YouTube | Spotify

Photo by Danny Scott Lane

Are there any other projects/albums/movies that you think we should check out? Let us know in the comments! Make sure to follow Modern Neon Media on Facebook, Twitter, Instagram and YouTube!

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Brandon Stuhr

Who am I? Just some guy who decided to start writing on the Internet years ago and now operates his own brand and site. Owner/Operator of Modern Neon Media, I make all kinds of niche content to suit my interests at the time. DIY Enthusiast, Brewmaster extraordinaire, and avid freak for geek culture. Follow on my socials for a more "on" version of me.

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