LA’s Rising Producer informal. Exchanges Heartache For Euphoria With “nohardfeelings”, Upbeat House Single Over on GOTTA MOVE
LA-based producer and DJ informal., aka Sam Richie, is known for his wildly energetic, unpredictable, and infectious approach to both music and life. His live shows are high-energy celebrations, blending mixed-genre beats with charismatic stage antics—often performed barefoot—creating an atmosphere of pure fun. informal.’s tracks mirror this spirit, defying easy categorization while featuring his signature bouncy, inventive melodies and playful production. Every release carries his ethos of positivity, self-expression, and unbridled joy.
On the rise, informal. has already made waves with headline shows at Elsewhere in Brooklyn, LA party series Tell Somebody, festival appearances at Worlds Away, Wonderfront, and Showcation, and support slots for major artists like Audien, Two Friends, and Phantoms. With over 12 million streams across platforms and a growing online community, his music and message are resonating far and wide. informal. invites fans into a world where fun reigns supreme and good times are always the priority.
“I guess I just can’t help but make everything a bright, upbeat, bouncy tune, even when the lyrics are so heart-wrenching
and full of emotion. The contrast of the driving bass, four-on-the-floor drums, and gritty synth chords, up against the very soulful and emotional vocals, makes for such an interesting and dynamic combo. You don’t know whether to dance or cry—maybe both
are the answer.”
LA-based producer informal. returns with his new single, “nohardfeelings,” a buoyant house track and the second release on Insomniac’s new GOTTA MOVE label. Known for his infectious energy and party-starting productions, informal. transforms emotional moments into danceable joy, turning heartbreak into something you can groove to.
On “nohardfeelings,” he channels heartbreak through brooding vocal hooks and a high-pitched falsetto, while shuffling drums, lo-fi chords, moody piano keys, sweeping harp lines, and low-passed brass drive the track’s euphoric momentum. The result is a shimmering, emotionally resonant house track that feels like therapy set to a beat—heartbreak never sounded so uplifting or fun.
Make sure you check out “nohardfeelings” on Spotify below and on your favorite streaming platform!
Need more informal? Follow on socials!
informal.
Facebook | Instagram | Soundcloud | Spotify
GOTTA MOVE
Website | Instagram | Soundcloud | YouTube
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Who am I? Just some guy who decided to start writing on the Internet years ago and now operates his own brand and site. Owner/Operator of Modern Neon Media, I make all kinds of niche content to suit my interests at the time. DIY Enthusiast, Brewmaster extraordinaire, and avid freak for geek culture. Follow on my socials for a more “on” version of me.
