After his most recent dive into the pop world with “Flames”, seems like R3HAB has been bitten. On our first visit to Hollywood Records we had a chance to check out “I Luv U”, the latest pop bop from Sofia Carson and R3HAB. Since his adventure began, R3HAB has toured some of the best clubs in the world and amassed more than 300 million streams of his debut album. What is actually amazing however is that R3HAB was able to accomplish this with no major label backing, only working through his CYB3RPVNK imprint. Through his expanded efforts to increase CYB3RPVNK’s roster, R3HAB has been recruiting a fantastic variety of up and comers to provide a major range of music to his audience.
Even though R3HAB lured us in with his electronic stylings, his foray into pop has been interesting and addictive. While Sofia obviously takes the spotlight with her performance as a lover, not wishing to be in love with her current lover, R3HAB’s beats add to “I Luv U”‘s radio friendliness. Sofia’s voice is decadent and beautiful, almost sultry in the way she sings her feelings to listeners. R3HAB compliments her performance with his normal driving bassline, topped with a soft melody and a rhythm that feels organic upon listen. “I Luv U” feels genuine and real, telling a dark story of unrequited love perfect for our rain-filled holidays.
Make sure you check out “I Luv U” on Spotify below!
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If you have any suggestions for a new project to check out, let us know in the comments!
Who am I? Just some guy who decided to start writing on the Internet years ago and now operates his own brand and site. Owner/Operator of Modern Neon Media, I make all kinds of niche content to suit my interests at the time. DIY Enthusiast, Brewmaster extraordinaire, and avid freak for geek culture. Follow on my socials for a more “on” version of me.